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Quick Commerce Advertising Services
Nobody browses Blinkit. They open the app knowing what they want, with payment details saved and a basket to fill in under ten minutes. That compresses the entire funnel into one session, which is why quick commerce converts unlike any other channel, and why so many brands still lose money on it. The reasons are rarely creative. Ad credits burn against SKUs that are out of stock in half the dark stores. Spend runs in cities where the product was never stocked. Listing fees get paid upfront and the assortment sitting behind them was never right for ten-minute delivery in the first place.
IMARC Amplify treats quick commerce as an operation where availability and advertising are the same problem. We cover platform onboarding and setup, sponsored search, banner and category placements, listing content, dark store availability and fill rate, assortment and pricing, city and SKU-level budget allocation, and profitability reporting. Spend follows stock, because an ad for a product that cannot be delivered is a donation.
What Runs Inside the Ten-Minute Window
Platform Onboarding and Ad Account Setup
Get listed and configured properly across Blinkit, Zepto, and Instamart. We manage seller registration, documentation, city and category selection, and ad account setup, including how listing fees convert into ad wallet credits and when those credits expire. Decisions made at onboarding constrain everything you can do afterwards.
Sponsored Search and Keyword Campaigns
Capture buyers at the exact keyword they typed with a basket already open. We build keyword sets per platform and city, manage bids against contribution per order rather than volume, and maintain negative terms that stop spend leaking into unrelated searches. This format converts hardest because it sits closest to intent.
Banner and Category Placements
Buy visibility where discovery actually happens inside the app. We plan homepage, category, and section placements around demand peaks, seasonal moments, and new launches, then measure them against basket lift rather than impressions. Placement value varies sharply by platform and city, so buying decisions are made per surface.
Listing Content and Catalog Optimization
Make your product page work in a scroll that lasts seconds. We write titles and descriptions for each platform's format, structure pack sizes and variants correctly, and design imagery that reads at thumbnail size on a phone. Quick commerce shoppers decide from the grid view, often without opening the product page.
Dark Store Availability and Fill Rate Management
Fix the problem that quietly wastes most quick commerce budgets. Stock sitting in a mother warehouse is invisible to a shopper, since your listing only appears when inventory is physically present in that specific dark store. We track fill rate by city and SKU, flag stockouts, and coordinate replenishment before ranking decays.
Assortment, Pricing, and Basket Strategy
Decide which products belong on this channel at all. We assess repeat purchase behaviour, pack size economics, and margin after platform commissions and delivery, then build pricing and combo strategies that protect contribution per order. Not every SKU earns a place in a ten-minute basket, and pretending otherwise is expensive.
City and SKU-Level Budget Allocation
Put budget where the stock and the demand overlap. We allocate spend by city and SKU against daily fill rate, pause campaigns where availability drops, and shift budget toward the localities returning contribution. Quick commerce performance varies enormously between neighbourhoods, so national-level budgets hide the truth.
Attribution, Incrementality, and Profitability Reporting
Report what the channel earned after everything it cost. We consolidate reporting across all three platforms covering ad spend, commissions, listing fees, storage charges, and returns, then show contribution per SKU per city. Same-session attribution makes quick commerce unusually measurable, so we hold it to that standard.
Why IMARC Amplify for Quick Commerce Advertising Services
We run availability and advertising as one function, because on these platforms the best campaign in the world cannot sell a product that is not in the dark store.
What We Provide
- A dedicated quick commerce pod: a retail media manager, catalog and content specialist, and a supply chain analyst, working on your account together
- Platform-native execution across Blinkit, Zepto, and Instamart, with separate keyword logic, creative specifications, and bidding approach for each
- Daily fill rate and availability tracking by city and SKU, with spend paused automatically where stock cannot support it
- Creative and listing content produced in-house to each platform's specifications, built to read at thumbnail size on a phone
- Profitability reporting after commissions, listing fees, storage, and returns, down to contribution per SKU per city
- Full account ownership stays with you, including seller accounts, catalog data, and campaign history
Our Approach
Stock before spend
Availability is validated before budget scales, because advertising an unavailable SKU pays for a search result nobody can buy from.
Eight service lines, one pod
Onboarding, sponsored search, placements, content, availability, assortment, budget allocation, and reporting run together, not in silos.
City by city, SKU by SKU
Performance is judged at the level it actually varies, since a national average conceals both the winners and the losses.
Our Quick Commerce Advertising Process
Audit
We review listings, fill rate by city and SKU, ad performance, commission structure, and true contribution per order across every platform you are on.
Stabilize
We correct listing content, fix availability gaps with your supply team, and cut the assortment that cannot work economically on this channel.
Launch
Our pod builds keyword campaigns, placements, and creative per platform, with budgets set against contribution targets rather than spend targets.
Optimize
We read performance at city and SKU level daily, reallocate toward localities that return, and pause where stock or margin cannot support spend.
Scale
We expand cities, SKUs, and placement types once contribution per order holds steady at higher volume.
Flexible Engagement Models
Quick Commerce Sprint
A defined scope such as platform onboarding and launch, a listing and content rebuild, or an availability and profitability audit on your current setup. You get the setup, the assets, and campaigns running.
Managed Quick Commerce
Your pod runs campaigns, listings, availability tracking, pricing, and reporting continuously across all three platforms, with assortment and budget read each cycle against contribution per SKU.
Quick Commerce as a Service
We operate your entire quick commerce business, from onboarding and assortment through advertising, availability, and profitability reporting, coordinating directly with your supply chain and finance teams.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
View More
Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.