Performance Marketing Services

Paid media is where growth shows up fast. But with rising acquisition costs, fragmented platforms, and audiences who tune out generic targeting, scattered ad spending no longer moves the needle. Performance marketing closes that gap by turning ad spend into accountable, measurable revenue.

IMARC Amplify is a full-funnel performance marketing partner that plans, launches, and optimizes campaigns across search, social, programmatic, retail, CTV, and app channels. We combine sharp audience research, conversion-focused creative, and continuous optimization to lower your CAC and scale ROAS across B2B, ecommerce, and tier 1, 2, and 3 geographies.

Services Built for Every Growth Stage

Google, Meta & Amazon Ads

Full-funnel paid search and social campaigns across Google, Meta, and Amazon, built to maximise ROAS and lower acquisition costs.

LinkedIn & B2B Social Advertising

Precision-targeted LinkedIn and B2B social campaigns that reach decision-makers and generate qualified pipeline, not just clicks.

Programmatic & Display Advertising

Data-driven programmatic and display advertising that puts your brand in front of high-intent audiences at scale.

Mobile App User Acquisition

Drive high-value app installs and in-app actions across networks that acquire users who actually convert and stay.

App Store Optimisation (ASO)

Improve keyword rankings and conversion rates on the App Store and Play Store to grow organic installs month over month.

Affiliate Marketing

Build and manage performance-based affiliate programmes that expand reach and reward only measurable conversions.

CTV & OTT Advertising

Run connected TV and OTT campaigns that pair the reach of television with the precision of digital targeting.

Quick Commerce Advertising

Win visibility on quick-commerce platforms like Blinkit, Zepto, and Instamart, where purchase intent is at its highest.

Native & Discovery Advertising

Native and discovery ads that blend into premium content feeds, driving efficient awareness and engagement at high intent.

What We Provide

A dedicated performance pod: media buyers, analysts, and a single account lead
A full-funnel media stack built to drive down CAC and improve revenue efficiency
Campaigns built across search, social, programmatic, retail, and app channels
Real-time dashboards with spend, pacing, and ROI tracking
Creative testing and landing page CRO to compound channel performance

Our Approach

ROAS-first

Every campaign is measured against revenue, not vanity metrics.

9 channels

From search and social to CTV, commerce, and app

Tier 1 to 3 Coverage

Audience reach across mature and emerging geographies

Our Performance Marketing Process

Step 01

Audit

Review accounts, formats, and historical spend to identify what is working and where opportunity is being left on the table.

Step 02

Plan

Build a channel mix and media plan aligned to your CAC and ROAS goals.

Step 03

Launch

Set up campaigns, creative, and pixels with clean tracking from day one.

Step 04

Optimize

Run continuous testing, budget shifts, and audience refinement to push performance.

Step 05

Scale

Expand winning channels and audiences while protecting efficiency.

Flexible Engagement Models

Sprint

Project Engagement

A focused campaign sprint, ideal for a single channel launch or a specific short-term push.

Best for: Launches and tests.

Retainer

Managed Media

An ongoing, multi-channel partnership covering your paid media needs month over month.

Best for: Always-on growth.

Partner

Performance-as-a-Service

A fully outsourced performance function covering media, creative, and analytics, acting as an extension of your team.

Best for: Lean or scaling teams.

Frequently Asked Questions

What is performance marketing and how does it differ from brand advertising?

Performance marketing is a results-first model where every campaign is optimized against a specific, measurable outcome such as cost per lead, cost per acquisition, or return on ad spend. Unlike brand advertising, which measures reach and awareness, performance marketing ties every rupee of spend to a trackable business result.

Which paid media channels does IMARC Amplify manage?

We manage campaigns across Google Ads, Meta, Amazon, LinkedIn, programmatic DSPs, CTV and OTT platforms, quick commerce networks including Blinkit, Zepto, and Instamart, native and discovery platforms, and mobile app channels including Meta for Apps and Google UAC.

How do you determine the right channel mix for our business?

We start with a thorough audit of your business objectives, audience profile, and existing spend. From there, we build a channel mix based on where your audience is most active, where acquisition costs are most efficient, and which channels are best suited to your funnel stage and conversion goals.

What does a typical performance marketing engagement look like?

Engagements begin with an audit and strategy phase, followed by campaign setup, launch, and a structured optimization cycle. Most clients see meaningful performance signals within the first four to six weeks. Full performance ramp-up typically happens over the first three months.

What budget do I need to get started with performance marketing?

Minimum budgets vary by channel and objective. We recommend a budget aligned to your acquisition targets and competitive landscape during onboarding.

How do you handle ad creative and copy for campaigns?

Our performance pod includes creative strategists who develop ad concepts, copy, and formats built for conversion. We run structured creative testing across every campaign to identify top-performing assets and continuously refresh creative to prevent ad fatigue.

How do you measure and report on campaign performance?

Every campaign is tracked against clearly defined KPIs aligned to your business goals. We provide real-time dashboards and regular reporting covering spend, impressions, clicks, conversions, cost per acquisition, and ROAS. Every result is reported exactly as it is.

Can you run performance campaigns for both B2B and B2C businesses?

Yes. Our team manages both B2B and B2C performance programs. B2B campaigns typically run across LinkedIn, Google Search, and programmatic channels targeting specific job titles and business segments. B2C campaigns leverage Meta, Google, Amazon, and quick commerce platforms depending on category and audience.

Do you work with businesses outside India?

Yes. We run campaigns across domestic and international geographies. Our team has experience managing spend across South Asia, the Middle East, Southeast Asia, and Western Europe, adapting channel strategy and creative to local audience behavior and buying intent.

What makes IMARC Amplify different from other performance marketing agencies?

Most agencies optimize for activity. We optimize for outcomes. Every campaign is built around your revenue targets, not impressions or click-through rates. Our performance pods are structured around dedicated channel specialists rather than generalists, and we bring sector-specific targeting intelligence to every brief that a conventional agency cannot replicate.

Brands That Trust Us

From ambitious startups to global enterprises, we've earned our place as the growth partner of choice for businesses that demand more from their marketing.

Let's Talk Growth

Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.

Performance Marketing That Turns Spend Into Revenue