41% Increase in Organic Leads for a Leading Dairy Brand, 24% Lower CPL

See the results

Case Study - SEO

At a glance

IndustryDairy · FMCG
ProductsMilk, cultured products, oils
Focus marketsPan-India
EngagementSEO · Organic leads

Overview

A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.

Objectives

The brand aimed to grow organic visibility and convert that traffic into qualified enquiries - for bulk/B2B supply, booth and franchise partnerships, and product information - while reducing dependence on paid channels and lowering effective cost per lead. The key objectives were to:

Grow organic search visibility across key product categories
Convert organic traffic into qualified B2B and franchise enquiries
Reduce dependence on paid marketing channels
Lower the effective cost per lead

Key Strategies Implemented

Technical SEO Foundation

We resolved crawl, indexation, and site-speed issues across the website and improved mobile usability to ensure high-priority pages were efficiently discovered and ranked.

Intent-Led Content Clustering

Content was organised into topic clusters around product categories, partnership/franchise enquiries, and informational queries, capturing demand across the full search funnel.

Local & Entity SEO

Booth, outlet, and partnership pages were optimised for location-based queries, and structured data was implemented to strengthen brand entity signals in search.

Conversion Path Optimisation

Enquiry forms and calls-to-action were redesigned on top organic landing pages to convert visitors into qualified leads, with continuous testing of layout and messaging.

Results

▲

+41%

Organic Leads

▼

−24%

Cost per Lead

▲

+19%

Lead Conversion Rate

Frequently Asked Questions

From strategy to execution, here is everything you need to know about our services, how engagements work, and what makes IMARC Amplify the growth partner businesses keep coming back to.

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We work with a diverse range of clients including startups, D2C brands, enterprises, manufacturers, technology firms, fintech companies, edtech platforms, and service businesses — across both B2B and B2C segments in domestic and international markets.

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Every engagement begins with a deep understanding of your business objectives, target audience, competitive landscape, and growth goals. We then build a customized, integrated marketing strategy designed to deliver measurable outcomes and execute it with precision, creativity, and full performance accountability.

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We are firmly performance driven. Every campaign is tracked against clearly defined KPIs aligned to your business goals, whether that's leads generated, cost per acquisition, return on ad spend, organic traffic growth, or brand visibility metrics. Clients receive regular, transparent performance reports throughout the engagement.

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Can IMARC Amplify manage my entire digital marketing function as an outsourced partner?

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Brands That Trust Us

We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.

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