44% Increase in Franchise Leads for a Leading Ice Cream Brand at a 6.1 ROAS

See the results

Case Study - Performance Marketing

At a glance

IndustryIce Cream · FMCG
ProductsReal-fruit, natural
Focus marketsTier 1 & Tier 2
EngagementLead gen · Paid media

Overview

A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.

Objectives

The brand wanted to accelerate its parlour and franchise expansion through digital channels. It partnered with us to run a lead generation campaign aimed at prospective franchise partners and distributors, with the dual objective of scaling qualified lead volume and improving overall ROAS.

Generate qualified enquiries. Build a steady flow of franchise and distributor enquiries.
Improve return on ad spend. Lift overall ROAS as volume scales.
Prioritise high-potential markets. Focus expansion on Tier 1 and Tier 2 cities.
Reduce wasted spend. Filter out low-intent enquiries before they reach the team.

Key Strategies Implemented

Audience & Intent Segmentation

We separated franchise-intent audiences from general brand traffic, prioritising users actively researching food and dessert franchise opportunities. This sharpened targeting and reduced spend on low-intent clicks.

Geo-Prioritised Budget Allocation

Budgets were concentrated in high-potential expansion clusters within Tier 1 and Tier 2 cities, with bid weighting toward locations showing the strongest enquiry-to-conversion rates.

Creative & Offer Testing

Multiple ad-copy and creative variants highlighting investment range, margins, and brand heritage were tested continuously, with winning combinations scaled and weak performers paused.

Lead Qualification Layer

OTP-verified enquiry forms and pre-qualifying questions were introduced to filter out non-serious enquiries, raising the quality of leads passed to the franchise team.

Results

▲

+44%

Franchise Leads

▼

−21%

Cost Per Lead

▲

6.1x

Return on Ad Spend

Frequently Asked Questions

From strategy to execution, here is everything you need to know about our services, how engagements work, and what makes IMARC Amplify the growth partner businesses keep coming back to.

What makes IMARC Amplify different from other digital marketing agencies?

IMARC Amplify operates at the intersection of strategy and execution. We bring genuine sector intelligence, full-funnel digital capabilities, and a performance-first mindset to every engagement, so clients get more than a vendor. They get a growth partner built around measurable results.

Do you work with businesses outside India?

Yes. IMARC Amplify operates across both domestic and international markets, bringing the same depth of research-backed strategy and full-spectrum digital execution to businesses across geographies and industries worldwide.

What services does IMARC Amplify offer?

We offer a comprehensive suite of digital marketing services including performance marketing, B2B lead generation, account-based marketing (ABM), SEO, content marketing, LinkedIn marketing, programmatic advertising, influencer marketing, SEM, marketing automation, video marketing, mobile app marketing, online reputation management, and social media management.

Who are your typical clients?

We work with a diverse range of clients including startups, D2C brands, enterprises, manufacturers, technology firms, fintech companies, edtech platforms, and service businesses — across both B2B and B2C segments in domestic and international markets.

How does IMARC Amplify approach a new client engagement?

Every engagement begins with a deep understanding of your business objectives, target audience, competitive landscape, and growth goals. We then build a customized, integrated marketing strategy designed to deliver measurable outcomes and execute it with precision, creativity, and full performance accountability.

How do you measure and report campaign performance?

We are firmly performance driven. Every campaign is tracked against clearly defined KPIs aligned to your business goals, whether that's leads generated, cost per acquisition, return on ad spend, organic traffic growth, or brand visibility metrics. Clients receive regular, transparent performance reports throughout the engagement.

Can IMARC Amplify help with both brand building and performance marketing simultaneously?

Absolutely. In fact, the most effective marketing programs combine both. IMARC Amplify is built to deliver full-funnel marketing, from top-of-funnel brand awareness and content to mid-funnel engagement and bottom-funnel performance campaigns, ensuring your brand grows in visibility and revenue at the same time.

What is the difference between B2B and B2C digital marketing, and do you handle both?

B2B marketing targets businesses and decision-makers through channels like LinkedIn, ABM, and content marketing, with longer sales cycles and relationship-driven strategies. B2C marketing focuses on consumer audiences through social media, influencer campaigns, and performance ads. IMARC Amplify is fully equipped to handle both with equal depth and expertise.

Do you provide digital marketing services for startups and early-stage businesses?

Yes. We work with businesses at every stage of growth — from early-stage startups building their first digital presence to established enterprises scaling into new markets. For startups, we offer focused, high-impact service packages designed to maximize visibility, generate early traction, and build a strong foundation for sustainable growth.

Can IMARC Amplify manage my entire digital marketing function as an outsourced partner?

Yes. Many of our clients engage us as a fully outsourced marketing team — covering strategy, execution, creative, analytics, and reporting across all channels. This model gives businesses access to a full team of specialists at a fraction of the cost of building an equivalent in-house department.

Brands That Trust Us

We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.

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