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App Store Optimization Services
Most apps pay for every install they get. Paid user acquisition costs climb every quarter, and the moment the budget pauses, downloads fall off a cliff. Meanwhile the store listing that could be earning installs for free sits untouched since launch: a keyword field filled in once by a developer, screenshots that show the settings screen, a title that describes the company rather than what the app does. Buyers decide in seconds on that page, and most of them decide no.
IMARC Amplify treats your store listing as the most valuable asset you own. We cover competitive auditing, keyword and store search strategy, metadata optimization, creative assets, listing experiments, ratings and reviews, localization across regions, and the analytics layer that separates organic performance from paid. The result is a listing that ranks for the searches that matter and converts the traffic it earns.
Our App Store Optimization Service Lines
ASO Audit and Competitive Benchmarking
Establish where your listing stands before changing anything. We assess metadata, creative, ratings, category positioning, and technical listing health across both stores, then benchmark against the apps you lose installs to. The audit produces a prioritized gap list rather than a generic scorecard.
Keyword and Store Search Strategy
Target the searches that produce installs, not the ones with the biggest numbers. We build keyword sets around relevance, difficulty, and install intent, accounting for how differently the two stores index text. High-volume terms you cannot rank for are deliberately left out of the plan.
Metadata Optimization
Rewrite every indexed field to earn both ranking and clicks. We optimize app name, subtitle, keyword field, short and long descriptions, and category selection, working within each store's character limits and indexing rules. Copy is written for a scanning user first and the algorithm second.
Creative Asset Optimization
Fix the assets that decide whether a visitor installs. We design icons, screenshot sequences, feature graphics, and preview videos that lead with the core value in the first frame, since most users never scroll past the first two screenshots. Every asset is built to be tested, not admired.
Store Listing Experiments and A/B Testing
Replace opinion with evidence. We run structured experiments through Play Console and Product Page Optimization on iOS, testing icons, screenshots, videos, and copy against conversion rate. Tests run to significance with one clear variable, so you learn what actually moved the number.
Ratings and Reviews Management
Protect the signal that gates every other improvement. We design in-app prompt timing that catches satisfied users, monitor review sentiment for recurring product complaints, and build response workflows for both stores. Rating strength influences ranking and conversion simultaneously, so it is treated as a core lever.
Localization and International Store Optimization
Grow installs in regions where your listing currently reads as foreign. We localize metadata and creative per storefront using region-specific keyword sets, rather than translating one listing into several languages. Cultural fit in screenshots often move conversion more than the translated copy does.
ASO Analytics, Attribution, and Reporting
Separate what ASO earned from what paid media bought. We configure App Store Connect, Play Console, and your attribution platform to isolate organic install performance, track keyword ranking movement, and report conversion rate by traffic source. You see which changes produced which gains.
Why IMARC Amplify for App Store Optimization Services
We run ASO as a continuous testing programme against organic install growth, not as a one-time metadata cleanup that decays after launch.
What We Provide
- A dedicated ASO pod: a store search strategist, creative designer, experimentation lead, and analytics analyst, plus a single account lead
- Both stores handled natively, with separate keyword logic and creative specifications rather than one listing copied across
- In-house creative production, so screenshot and video variants exist in the volume proper testing requires
- Organic performance isolated from paid in reporting, so you can see what your listing earns on its own
- Localization built per storefront, with region-specific keyword sets rather than translated metadata
Our Approach
Conversion before ranking
A listing that ranks but does not convert wastes the traffic it earns, so we fix the page before chasing positions.
Eight service lines, one pod
Audit, keywords, metadata, creative, experimentation, reviews, localization, and analytics run under a single owner.
Tested, not assumed
Every creative and copy decision runs through a structured experiment before it becomes permanent.
Our App Store Optimization Process
Audit
We benchmark your listing, metadata, creative, ratings, and category position against competing apps across both stores.
Map
We build the keyword set, metadata plan, creative direction, and testing roadmap, sequenced by expected install impact.
Implement
Our pod rewrites metadata, produces creative assets, and configures tracking, then ships the changes through your release cycle.
Test
We run listing experiments on one variable at a time, measure against conversion rate, and keep only what wins.
Scale
We expand into additional storefronts, languages, and keyword clusters once organic install performance holds steady.
Flexible Engagement Models
ASO Sprint
A defined scope such as a full listing audit and rebuild, a creative overhaul, or a localization rollout into new storefronts. You get the strategy, the assets, and the listing live.
Managed ASO
Your pod runs keyword tracking, metadata refreshes, creative testing, review management, and reporting continuously, with priorities reset each quarter based on install performance.
ASO-as-a-Service
We operate your entire organic store presence, from keyword strategy through creative production, experimentation, and reporting, coordinating directly with your product and release teams.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
View More
Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.