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Marketplace & E-commerce Marketing Services
Selling across Amazon, Flipkart, Myntra, and Nykaa while also running your own D2C storefront creates a fragmentation problem most brands underestimate. Pricing drifts out of sync, inventory feeds break without warning, and advertising spend on one channel cannibalizes another. Treating each channel as a separate project instead of one connected business is why growth stalls even when individual campaigns look fine.
IMARC Amplify runs marketplace operations, D2C growth strategy, storefront development, listing optimization, and catalog management as one coordinated function. We manage your presence on Amazon, Flipkart, Myntra, and Nykaa alongside Shopify and WooCommerce builds, so every channel pulls in the same direction and drives measurable revenue growth.
What We Manage Across Every Marketplace and Storefront
Amazon Ads Services
Plan and manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns built around your margin targets and category dynamics, not just click volume. We structure campaigns by ASIN performance and search intent, then rebalance budgets weekly based on ACOS, TACOS, and incremental sales impact. Every campaign ties back to profitability, not vanity impressions.
Marketplace Management
Manage day-to-day operations across Amazon, Flipkart, Myntra, and Nykaa, including account health, pricing, promotions, and advertising spend. Each platform gets a strategy tuned to its own algorithm and buyer behavior, not a copy-pasted approach. We monitor performance closely and adjust in real time so your listings stay competitive as conditions shift.
D2C & E-commerce Growth Strategy
Build a growth roadmap that connects your owned storefront with your marketplace presence, covering acquisition, retention, and average order value. We identify where revenue is leaking, whether that's cart abandonment, weak channel purchase rates, or channel cannibalization, and fix it with a prioritized plan that adapts as your business scales into new categories or geographies.
Shopify & WooCommerce Development
Design and build storefronts on Shopify and WooCommerce that load fast, convert well, and scale with your catalog. We handle theme development, checkout optimization, app integrations, and ongoing maintenance so your site stays reliable during high-traffic periods. Every build is structured for easy handoff to your team or continued management by us.
Amazon Listing Optimization & A+ Content
Rewrite and restructure your Amazon listings for search visibility and conversion, covering titles, bullet points, backend keywords, and A+ Content modules. We build content that answers buyer objections directly on the page, reducing return rates and improving organic ranking. Every listing is tested and refined against actual conversion data, not assumptions.
Catalog & Feed Management
Keep your product catalog accurate and synchronized across every marketplace and storefront, covering titles, images, pricing, and inventory feeds. We resolve feed errors, category mismatches, and suppressed listings before they cost you visibility. As your catalog grows, the same system scales without manual rework for every new SKU.
What We Provide
- A dedicated marketplace and e-commerce pod: catalog managers, listing specialists, ad strategists, and a single account lead.
- Coverage across Amazon, Flipkart, Myntra, and Nykaa, and your own Shopify or WooCommerce storefront.
- Coordinated advertising and content, so paid spend and organic listings work toward the same conversion goal.
- Regular reporting on account health, sales, and advertising performance, with clear ownership of every metric.
- A continuous optimization cycle that tests pricing, content, and placement instead of setting a listing once and leaving it.
Our Approach
Revenue first
Every recommendation is judged by its effect on conversion and repeat purchase, not vanity metrics.
Five core disciplines
Marketplace operations, growth strategy, storefront development, listing optimization, and catalog management, each run by specialists.
Full channel coverage
From the largest marketplaces to your own storefront, so your business isn't dependent on any single channel's algorithm.
Our Marketplace & E-commerce Process
Audit
Review your current marketplace accounts, storefront, catalog, and advertising performance to find what's holding growth back.
Plan
Build a channel-by-channel roadmap that prioritizes the fixes and campaigns with the highest revenue impact.
Build
Implement listing content, storefront changes, catalog, and advertising campaigns across every channel in scope.
Optimize
Test pricing, content, and placement against live performance data, and refine what isn't converting.
Scale
Expand into new marketplaces, categories, or geographies once the core channels are performing.
Flexible Engagement Models
Project Engagement
A focused engagement for a specific need, such as a storefront build, a listing overhaul, or a new marketplace launch.
Managed Marketplace & E-commerce
Ongoing management of your marketplace operations, storefront, and catalog, with continuous optimization built in.
Marketplace-as-a-Service
A full outsourced team running your marketplace and D2C operations end to end.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
View More
Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
From marketplace operations to storefront development, here is everything you need to know about our services, how engagements work, and what makes IMARC Amplify the growth partner e-commerce brands rely on.
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.