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Google Ads Services
Google Ads is the only channel where someone tells you exactly what they want to buy, in their own words, at the moment they want it. It is also the channel where the most budget disappears without anyone noticing. Automated bidding is spent into broad match terms that nobody vetted. Performance Max absorbs budget behind a reporting wall. Conversion tracking counts the same lead three times, so the dashboard shows profit while the bank account shows otherwise. The account looks busy. The sales do not follow.
IMARC Amplify runs paid search as a profit channel with a dedicated pod behind it. We cover Search, Shopping and Merchant Center, Performance Max, Display and Demand Gen, YouTube, landing page conversion work, measurement infrastructure, and the bidding and budget discipline that holds it all together. Every campaign is judged on cost per acquisition and return on spend, not on clicks it happened to buy.
The Account Structure Behind Profitable Spend
Google Search Campaigns
Capture buyers at the moment of intent, without paying for the ones who will never convert. We build tightly themed ad groups, write ad copy tested against the query it answers, and maintain aggressive negative keyword lists that stop automation from wandering. Search terms are reviewed continuously, not quarterly.
Google Shopping and Merchant Center
Get your products in front of buyers with the feed working properly underneath. We optimize product titles, attributes, and imagery for search relevance, resolve disapprovals and feed errors, and structure campaigns by product profitability rather than by catalogue order. Feed quality decides Shopping performance more than bidding does.
Performance Max Campaigns
Run Performance Max with visibility instead of blind trust. We structure asset groups by theme, control audience signals and brand exclusions, feed the algorithm accurate conversion values, and pull channel-level reporting through scripts so you can see where spend went. Automation works when the inputs are disciplined.
Display and Demand Gen Campaigns
Reach buyers before they search and bring back the ones who left. We build retargeting sequences segmented by page depth and cart behaviour, run prospecting against defined audience segments, and apply placement exclusions that keep your brand off junk inventory. Frequency is capped so retargeting persuades rather than irritates.
YouTube Video Advertising
Use video where it changes consideration, not just impressions. We plan formats by objective, build audience targeting from your first-party data and viewing behaviour, and structure campaigns so video contribution shows up in the conversion path rather than disappearing into view counts.
Landing Page and Conversion Rate Optimization
Stop paying for clicks that land on pages built for something else. We design and build campaign-matched landing pages, test headlines, forms, offers, and proof elements, and remove friction between the ad promise and the page. Better conversion rate lowers acquisition cost without touching bids.
Conversion Tracking and Measurement
Make the numbers trustworthy before optimizing against them. We implement server-side tagging, enhanced conversions, offline conversion imports from your CRM, and deduplication across platforms. Smart bidding only works as well as the signal it receives, so measurement is fixed before any bid strategy changes.
Account Audits, Bid Strategy, and Budget Management
Hold the account to a profitability standard week after week. We audit structure and waste spending, select and tune bid strategies against your actual margins, reallocate budget between campaigns based on incremental return, and manage seasonality. Spend follows performance rather than last quarter's plan.
Why IMARC Amplify for Google Ads Services
We fix measurements before touching bids, because an account optimized against broken conversion data gets worse the harder it is pushed.
What We Provide
- A dedicated paid search pod: a search strategist, feed and Shopping specialist, creative designer, and measurement analyst, plus a single account lead
- Measurement infrastructure built first, including server-side tracking, enhanced conversions, and CRM offline imports
- Full campaign coverage across Search, Shopping, Performance Max, Display, Demand Gen, and YouTube under one strategy
- Landing page production in-house, so ad and destination are built together rather than negotiated across teams
- Transparent reporting on cost per acquisition and return on spend, with Performance Max broken out rather than left as a black box
- Full account ownership stays with you, including data and history, whether or not the engagement continues
Our Approach
Signal before spend
Conversion tracking is validated first, because smart bidding amplifies whatever data you feed it.
Eight service lines, one pod
Search, Shopping, Performance Max, Display, YouTube, landing pages, measurement, and budget strategy run under a single owner.
Profit, not platform metrics
Campaigns are judged on acquisition cost and margin contribution rather than impression share or click volume.
Our Google Ads Process
Audit
We review account structure, wasted spend, search terms, feed health, and conversion tracking accuracy to find where budget is leaking.
Rebuild
We fix measurement, restructure campaigns and asset groups, define negative keyword and exclusion lists, and set bid strategies to your margin targets.
Launch
Our pod ships campaigns, creative, feeds, and landing pages together, with tracking validated end to end before spend goes live.
Optimize
We review search terms, creative performance, and audience contribution continuously, reallocating budget toward what returns and cutting what does not.
Scale
We expand into new campaign types, product lines, and geographies once acquisition cost holds steady at higher spend.
Flexible Engagement Models
Google Ads Sprint
A defined scope such as a full account audit and restructure, a measurement rebuild, or a Shopping feed overhaul. You get the diagnosis, the fixes implemented, and the account handed back working.
Managed Google Ads
Your pod runs campaign management, creative, feeds, landing pages, and reporting continuously, with budget and bid strategy reset each quarter against acquisition cost targets.
Google Ads-as-a-Service
We operate your entire paid search function, from strategy through creative, measurement, and budget allocation, coordinating directly with your sales, finance, and ecommerce teams.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
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Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.