33% Increase in Leads for a Leading Dairy & FMCG Brand, 5.4 ROAS

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Case Study - Digital Marketing

At a glance

IndustryDairy · FMCG
ProductsMilk, value-added dairy
Focus marketsMulti-region, India
EngagementDigital marketing · Lead gen

Overview

A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.

Objectives

The brand set out to grow enquiries for its parlour franchise programme and bulk/institutional supply, while strengthening overall return on ad spend. The objective was to scale qualified lead flow without inflating cost per lead. The key objectives were to:

Grow enquiries for the parlour franchise programme
Drive bulk and institutional supply leads
Scale qualified lead volume without inflating cost per lead
Strengthen overall return on ad spend

Key Strategies Implemented

Keyword Bucket Optimisation

We restructured keywords around high-intent terms tied to dairy franchise, parlour, and distributor enquiries, prioritising converting clusters and adding negative keywords to suppress irrelevant traffic.

Channel Mix Balancing

Spend was rebalanced across search and social based on channel-level cost-per-qualified-lead, shifting budget toward the most efficient sources weekly.

Regional Performance Tuning

Campaigns were segmented by core operating states versus expansion markets, allowing distinct bid and budget strategies for established and growth regions.

Lead Quality Controls

OTP-verified forms and CRM feedback loops were used to tie ad performance back to genuinely qualified enquiries, refining targeting toward the audiences most likely to convert.

Results

▲

+33%

Leads

▼

−17%

CPL

▲

5.4

ROAS

Frequently Asked Questions

From strategy to execution, here is everything you need to know about our services, how engagements work, and what makes IMARC Amplify the growth partner businesses keep coming back to.

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Yes. IMARC Amplify operates across both domestic and international markets, bringing the same depth of research-backed strategy and full-spectrum digital execution to businesses across geographies and industries worldwide.

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We offer a comprehensive suite of digital marketing services including performance marketing, B2B lead generation, account-based marketing (ABM), SEO, content marketing, LinkedIn marketing, programmatic advertising, influencer marketing, SEM, marketing automation, video marketing, mobile app marketing, online reputation management, and social media management.

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We work with a diverse range of clients including startups, D2C brands, enterprises, manufacturers, technology firms, fintech companies, edtech platforms, and service businesses — across both B2B and B2C segments in domestic and international markets.

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Every engagement begins with a deep understanding of your business objectives, target audience, competitive landscape, and growth goals. We then build a customized, integrated marketing strategy designed to deliver measurable outcomes and execute it with precision, creativity, and full performance accountability.

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We are firmly performance driven. Every campaign is tracked against clearly defined KPIs aligned to your business goals, whether that's leads generated, cost per acquisition, return on ad spend, organic traffic growth, or brand visibility metrics. Clients receive regular, transparent performance reports throughout the engagement.

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Absolutely. In fact, the most effective marketing programs combine both. IMARC Amplify is built to deliver full-funnel marketing, from top-of-funnel brand awareness and content to mid-funnel engagement and bottom-funnel performance campaigns, ensuring your brand grows in visibility and revenue at the same time.

What is the difference between B2B and B2C digital marketing, and do you handle both?

B2B marketing targets businesses and decision-makers through channels like LinkedIn, ABM, and content marketing, with longer sales cycles and relationship-driven strategies. B2C marketing focuses on consumer audiences through social media, influencer campaigns, and performance ads. IMARC Amplify is fully equipped to handle both with equal depth and expertise.

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Yes. We work with businesses at every stage of growth — from early-stage startups building their first digital presence to established enterprises scaling into new markets. For startups, we offer focused, high-impact service packages designed to maximize visibility, generate early traction, and build a strong foundation for sustainable growth.

Can IMARC Amplify manage my entire digital marketing function as an outsourced partner?

Yes. Many of our clients engage us as a fully outsourced marketing team — covering strategy, execution, creative, analytics, and reporting across all channels. This model gives businesses access to a full team of specialists at a fraction of the cost of building an equivalent in-house department.

Brands That Trust Us

We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.

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