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B2B Marketing & Demand Generation Services
Most B2B pipelines stall long before they reach sales. Buying committees now include six or more people, sales cycles stretch across months, and a generic outbound email or a boosted LinkedIn post rarely moves a deal forward. Marketing hands over lead volume, sales asks for lead quality, and the two teams end up arguing over a lead that was never sales ready in the first place.
IMARC Amplify runs B2B demand generation as one connected program instead of five disconnected tactics. We combine targeted lead generation, LinkedIn marketing and social selling, account-based campaigns, webinar and event programs, and sales enablement content into a single pipeline program built around your buying committee, not just your contact list. The result is a pipeline that sales actually wants to work.
Services for Every Stage of the B2B Pipeline
B2B Lead Generation
Identify and engage the accounts and contacts most likely to buy, then move them through a structured qualification process before handoff to sales. We combine outbound outreach, intent signals, and landing page conversion to keep the pipeline filled with leads sales can actually work.
LinkedIn Marketing & Social Selling
Build your brand and your sales team's presence on the channel where B2B buyers actually spend time. We manage company page content, executive thought leadership, paid LinkedIn campaigns, and social selling programs that turn individual profiles into a pipeline source.
Account-Based Marketing (ABM)
Target named accounts with coordinated campaigns instead of broad, one-size-fits-all outreach. We align content, ads, and outbound around the specific buying committee at each account, so every touchpoint speaks to that account's actual priorities.
Webinar & Event Marketing
Turn webinars, roundtables, and trade shows into a repeatable pipeline source rather than a one-off calendar event. We handle topic development, promotion, speaker coordination, and post-event follow-up so every session converts into qualified conversations.
Sales Enablement Content
Equip your sales team with case studies, one-pagers, battle cards, and email sequences that answer real buyer objections. We build content around the questions prospects actually ask in late-stage conversations, not generic brochures.
What We Provide
- A dedicated B2B demand generation pod: strategists, LinkedIn and social selling specialists, ABM campaign managers, content writers, and a single account lead.
- Coordinated coverage across lead generation, LinkedIn, ABM, webinars, and sales enablement content, so no channel runs in isolation.
- Campaigns built around your actual buying committee, not a single job title or persona.
- Weekly and monthly reporting that tracks pipeline contribution, not just leads or impressions.
- Continuous testing of messaging, targeting, and offers so cost per qualified opportunity keeps improving.
Our Approach
Pipeline First
Every campaign is measured by qualified pipeline generated, not by leads or clicks alone.
Five Connected Channels
Lead generation, LinkedIn, ABM, webinars, and sales enablement content run as one coordinated program.
Full Coverage
From first outreach to the content your sales team sends in the final call, we cover the entire pipeline.
Our B2B Marketing & Demand Generation Process
Audit
Audit your current pipeline, messaging, and sales and marketing handoff to find where deals are actually getting stuck.
Plan
Plan a channel mix and account or persona targeting model built around your buying committee and sales cycle.
Launch
Launch coordinated campaigns across lead generation, LinkedIn, ABM, webinars, and sales enablement content.
Optimize
Optimize targeting, messaging, and offers based on what is actually converting into qualified pipeline.
Scale
Scale the channels and accounts producing the strongest pipeline, and expand into new segments or geographies.
Flexible Engagement Models
Project Engagement
A focused engagement for a single campaign, such as an ABM launch or a webinar series, built to test a channel or offer before a broader rollout.
Managed B2B Demand Generation
Ongoing management of your full demand generation program across lead generation, LinkedIn, ABM, webinars, and sales enablement content.
Demand Generation-as-a-Service
We run your demand generation function end to end, acting as an extension of your marketing and sales teams.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
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Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.