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Amazon Ads Services
Winning a spot in an Amazon search result means nothing if it doesn't convert into a sale. Competitors are bidding on the same keywords, your ACOS creeps higher every quarter, and a catalog that isn't optimized for Amazon's ranking signals gets buried below sponsored listings from bigger-budget sellers. Most brands respond by throwing more spend at broad keywords, which burns budget without moving the needle on actual purchases.
IMARC Amplify runs Amazon advertising as a single, coordinated program instead of a patchwork of campaigns. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP alongside keyword targeting, bid strategy, A+ Content, and storefront design, so every placement works toward the same goal: turning browsers into buyers and driving profitable, repeatable ad spend across your catalog.
Amazon Advertising Services From Click to Purchase
Sponsored Products Management
Put individual products in front of high-intent shoppers exactly when they're searching. We build and manage campaigns at the ASIN level, continuously tuning keyword targeting and placements to keep conversion rate ahead of spend.
Sponsored Brands Management
Build brand recognition at the top of the search page with custom headline creative and multi-product showcases. We design and manage Sponsored Brands campaigns to pull shoppers toward your catalog before they land on a competitor's listing.
Sponsored Display Management
Reach shoppers who viewed your products, or your competitors', both on and off Amazon. We manage audience targeting and creative for Sponsored Display to bring shoppers back through the purchase funnel.
Amazon DSP Management
Extend your reach with programmatic advertising across Amazon-owned properties and the open web. We plan and manage DSP campaigns to build awareness and retarget shoppers at scale, beyond what search-based formats alone can reach.
Keyword Research & Targeting
Identify the exact terms shoppers use to find products like yours, including the high-intent long-tail terms competitors overlook. We build and continuously refine keyword lists so campaign spend goes toward terms that actually convert.
Bid & Budget Optimization
Keep spend working as hard as possible against your ACOS and revenue targets. We adjust bids and budgets on an ongoing basis, shifting spend toward what's converting and away from what isn't.
A+ Content Creation
Give shoppers the product detail they need to move from browsing to buying. We design A+ Content modules with imagery, comparison charts, and copy built to Amazon's specifications and tested against conversion impact.
Storefront Design & Optimization
Turn your Amazon Storefront into a destination that supports your ad spend instead of leaking traffic. We design and structure storefronts around your catalog so paid clicks land on pages built to convert.
Performance Reporting & Analytics
See exactly which campaigns are driving profitable sales, not just clicks. We report on ACOS, TACOS, conversion rate, and catalog-level revenue so ad performance is always tied back to business outcomes.
Why IMARC Amplify for Amazon Ads Services
Amazon rewards accounts that are managed as a single system, not a set of disconnected campaigns.
What We Provide
- A dedicated Amazon Ads pod: strategists, campaign managers, a creative specialist, and a single account lead
- Full-format coverage across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, managed from one team
- Bid and budget management that adjusts on an ongoing basis against ACOS and conversion data, not a set-and-forget schedule
- Reporting that ties ad spend to catalog-level sales, so you see which campaigns actually drive revenue
- A continuous testing cadence across keywords, creative, and placements that compounds performance gains over time
Our Approach
Outcome first
Every campaign is built against a conversion and ACOS target, not just visibility.
Nine service lines, one pod
From keyword research to storefront design, covered under a single owner.
Full-catalog coverage
Every ASIN gets a deliberate ad strategy, not just your top sellers.
Our Amazon Ads Process
Audit
We review your current campaigns, catalog structure, and competitor positioning on Amazon.
Plan
We build a keyword, bid, and campaign structure mapped to each product's role in your catalog.
Launch
We set up Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and content assets.
Optimize
We adjust bids, budgets, and keywords on an ongoing basis against conversion and ACOS data.
Scale
We expand into new geographies, ASINs, and DSP audiences as performance data proves out.
Flexible Engagement Models
Amazon Ads Sprint
A focused engagement to launch or relaunch Amazon Ads for a specific catalog segment, product launch, or seasonal push.
Managed Amazon Ads
Your pod runs Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and reporting continuously against a rolling roadmap, with bids and budgets optimized on an ongoing basis.
Amazon Ads-as-a-Service
We manage your entire Amazon Ads function, from strategy and campaigns to reporting, while coordinating with your catalog and merchandising teams.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
View More
Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.