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LinkedIn Marketing Company
LinkedIn is the only platform where you can put a message in front of a named buying committee at a named company, and it is also the platform where most budgets quietly underperform. The pattern is familiar: a boosted post here, a lead gen form there, a company page that posts a job opening every fortnight. Cost per lead climbs, sales call the leads unqualified, and the channel gets written off as expensive. The platform was never a problem. The programme was.
IMARC Amplify runs LinkedIn as a pipeline channel with a dedicated pod behind it. We cover paid strategy and media buying, account-based audience construction, company page and organic content, executive thought leadership, lead capture and conversion, employee advocacy, creative production, and the attribution layer that ties to closed revenue. Paid and organic are built together, because on LinkedIn a buyer checks your page before they ever fill in a form.
The LinkedIn Programmes We Build and Run
LinkedIn Ads Strategy and Media Buying
Plan and run paid campaigns against a defined pipeline target rather than a traffic goal. We structure campaigns by funnel stage, manage bidding and frequency, control audience overlap, and cut waste from placements that never convert. Spend is reallocated weekly based on what is actually producing qualified conversations.
Account-Based Targeting and Audience Building
Build the audiences that make LinkedIn worth its premium. We construct matched account lists, layer function, seniority, and company attributes, and build retargeting pools from site behaviour and video engagement. Buying committees get reached as a group, not as isolated job titles.
Company Page Management and Organic Content
Turn your page into something a buyer trusts after they see your ad. We run the content calendar, write posts built for the feed rather than repurposed from a blog, and maintain a posting rhythm that keeps your page credible during evaluation. Organic and paid reinforce each other deliberately.
Executive and Founder Thought Leadership
Put a human voice behind the brand, because personal profiles consistently outperform company pages. We develop positioning for your leaders, ghostwrite posts in their actual voice, manage the publishing cadence, and handle comment engagement. Every post is reviewed by the executive before it goes live.
Lead Generation Forms and Conversion Optimization
Capture demand without sending buyers through a broken handoff. We build and test lead gen forms, landing pages, and offer sequences, then connect them to your CRM with clean field mapping. Form volume matters far less than what sales does with the record afterward.
Employee Advocacy and Social Selling Enablement
Activate the network your team already has. We build advocacy programmes, supply shareable content and messaging frameworks, and train sales teams on profile optimization and outreach that does not read like a template. Employee reach compounds without additional media spend.
Creative Production for LinkedIn
Produce the assets the feed rewards. We create static, carousel, document, and video creative built for a professional context and sound-off viewing, with enough variation to test properly and refresh before fatigue sets in. Creative is treated as a performance lever, not decoration.
LinkedIn Analytics, Attribution, and Reporting
Connect LinkedIn activity to revenue instead of engagement. We implement conversion tracking, CRM integration, and multi-touch attribution so you can see which audiences and creative produced pipeline. Reporting covers cost per qualified opportunity, not just cost per lead.
Why IMARC Amplify for LinkedIn Marketing Services
We run LinkedIn as one connected programme where paid, organic, and executive presence are built together, and we report on pipeline rather than impressions.
What We Provide
- A dedicated LinkedIn pod: a paid media strategist, content lead, creative designer, and analytics analyst, plus a single account lead
- Paid and organic managed together, so a buyer who clicks your ad finds a page and a leadership voice that back it up
- Account-based audience construction that reaches whole buying committees, not scattered job titles
- CRM-connected attribution reporting on cost per qualified opportunity and closed revenue
- Creative production in-house, with the testing volume LinkedIn needs before fatigue erodes performance
Our Approach
Pipeline before leads
Campaigns are optimized against qualified opportunities, because on LinkedIn cheap leads are usually the expensive ones.
Eight service lines, one pod
Paid, audiences, page, thought leadership, conversion, advocacy, creative, and analytics run under a single owner.
Committees, not contacts
We target the group that signs off together, so your message lands with everyone in the decision.
Our LinkedIn Marketing Process
Audit
We review past campaign performance, audience definitions, page presence, creative, and CRM data quality to find where spend and credibility are leaking.
Plan
We define target accounts, buying committee roles, the content and creative approach, and a budget allocation sequenced by pipeline value.
Launch
Our pod builds audiences, creative, campaigns, forms, and tracking, then goes live with organic and executive activity running alongside.
Optimize
We test creative, audiences, offers, and bidding against pipeline quality signals from your CRM, and reallocate spend toward what converts.
Scale
We expand into new account tiers, additional geographies, and adjacent roles once cost per qualified opportunity holds steady.
Flexible Engagement Models
LinkedIn Sprint
A defined scope, such as a campaign launch, product-line programme, or executive presence rebuild. Get the strategy, assets, and campaigns live.
Managed LinkedIn
Your pod runs paid, organic, thought leadership, creative, and reporting continuously against a rolling plan, with budget and priorities reset each quarter based on pipeline performance.
LinkedIn-as-a-Service
We operate your entire LinkedIn function, from audience strategy through creative, publishing, and attribution, coordinating directly with your sales team and CRM owners.
Proof in the Numbers
Every engagement we take on is measured against outcomes that matter. Here is what that has looked like for the brands we work with.
View More
Performance Marketing · A leading homegrown ice cream brand, known for its real-fruit, natural-ingredient products and a strong neighbourhood retail presence. Over the decades it has grown from a single parlour into a wide network of outlets across the region.
Digital Marketing · A leading private dairy and FMCG company, founded in the early 1990s, operating across milk, value-added dairy, and retail through its branded fresh-format and parlour networks across multiple regions. It has built a trusted reputation through consistent product quality, wide distribution, and steady franchise expansion.
SEO · A leading and highly trusted dairy brand, established in the 1970s, with a portfolio spanning milk, cultured products, edible oils, and packaged fruits and vegetables, distributed through a vast retail and booth network. Its decades-long legacy and consistent quality have made it a household name synonymous with trust and everyday nutrition.
Performance Marketing · A diversified FMCG group, founded in the 1980s, with a strong portfolio across personal care, beauty, dairy, and foods, alongside its salon network. The group is known for building mass-market brands tailored to Indian consumers. Its diversified brand portfolio and pan-India salon footprint have made it a trusted name across multiple consumer categories.
Frequently Asked Questions
Brands That Trust Us
We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.
Let's Talk Growth
Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.