46% Increase in Dealer Leads for a Leading Plywood & Laminates Brand, 22% Lower Cost per Lead

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Case Study - SEO

At a glance

IndustryPlywood · Laminates
ProductsPlywood, laminates, interior
Focus marketsNationwide
EngagementSEO · Dealer leads

Overview

A leading manufacturer of plywood, laminates, and allied interior products, established in 1986, with a nationwide dealer and distributor network. Its extensive product range and strong dealer relationships have made it a preferred choice for architects and interior designers.

Objectives

The brand aimed to grow organic visibility for product and project-related searches and convert that demand into dealer, architect, and project enquiries, while improving the efficiency and return of its lead pipeline. The key objectives were to:

Grow organic visibility for product and project-related searches
Convert demand into dealer, architect, and project enquiries
Improve the efficiency of the lead pipeline
Lower the cost per qualified lead

Key Strategies Implemented

Keyword & Content Strategy

We mapped high-intent product, application, and "near me" dealer queries, then built and optimised content clusters to rank for them across the buyer journey.

Technical & On-Page SEO

Site structure, internal linking, and page-speed improvements were implemented alongside schema markup to strengthen rankings for priority category and dealer pages.

Dealer-Locator & Local SEO

Location and dealer-locator pages were optimised to capture geo-intent searches and route enquiries to the nearest channel partner.

Lead Conversion Refinement

Enquiry forms and CTAs on top landing pages were tested and refined to lift the share of visitors converting into qualified dealer and project leads.

Results

▲

+46%

Leads

▼

−22%

Cost per Lead

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