Social Media Engagement Growth for a Leading Personal Hygiene Brand, 29% Rise in Community Engagement

See the results

Case Study - Social Media Marketing (D2C)

At a glance

IndustryPersonal Hygiene · FMCG
ProductsSanitary napkins, diapers
Focus marketsPan-India
EngagementSocial media marketing

Overview

An Indian personal-hygiene company best known for its range of sanitary napkins and its baby-care diaper products, with a growing presence across retail and online channels. Its focus on affordability and accessibility has helped it build strong brand recall across urban and rural markets.

Objectives

The company aimed to build a stronger social media presence and deepen engagement with new and existing customers across its hygiene portfolio, with the objective of improving brand engagement, growing community size, and strengthening brand sentiment. The key objectives were to:

Grow social media presence across the hygiene portfolio
Engage new and existing audiences authentically
Improve overall content engagement
Strengthen brand sentiment and recall

Key Strategies Implemented

High-Intent Content & Community Focus

We prioritised conversation-starting content themes and relevant audience communities, scaled top-performing formats, and refined targeting to filter out low-relevance engagement and protect content quality.

Content & Offer Storytelling

Best-selling SKUs and value packs were spotlighted through native social storytelling — carousels, reels, and posts — with content and messaging optimisation to improve saves, shares, and comments.

Creative Testing & Scaling

Benefit-led and offer-led creatives were tested continuously across formats, with strong variants scaled and weak ones retired to maintain high engagement and relevance.

Community Building & Repeat Engagement

Lifecycle-based content and community engagement (DMs, comments, UGC reshares) drove repeat interactions and brand loyalty, improving audience affinity and long-term brand connection.

Results

▲

4.3%

Engagement Rate (blended)

▲

+29%

Community Engagement

▼

−15%

Cost per Engagement

Frequently Asked Questions

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