24% Increase in Leads for a Leading Mattress Brand, 4.9 ROAS

See the results

Case Study - Digital Marketing

At a glance

IndustryMattress · Sleep Solutions
ProductsMattresses, pillows, home comfort
Focus marketsPan-India
EngagementDigital marketing

Overview

A leading and widely recognised mattress and sleep-solutions brand, founded in 1962, with a wide retail footprint and a growing online presence across mattresses, pillows, and home comfort products. Its long-standing legacy and continuous product innovation have helped it stay relevant across generations while expanding digitally.

Objectives

The brand aimed to drive both store footfall and online enquiries through a blended digital campaign, with the objective of scaling qualified leads, improving ROAS, and reducing cost per lead across markets. The key objectives were to:

Drive both in-store footfall and online enquiries
Scale qualified leads across markets
Improve return on ad spend
Reduce the cost per lead

Key Strategies Implemented

Intent-Based Keyword Strategy

High-converting product and "near me" keywords were prioritised, low-performers paused, and negative keywords applied to focus spend on ready-to-buy users.

Store-Visit & Online Lead Split

Campaigns were structured to drive both offline store visits and online enquiries, with budgets weighted toward the higher-returning objective per region.

Creative & Offer Optimisation

Seasonal offers and benefit-led creatives were tested continuously, with winning assets scaled and weak ones retired.

Verified Lead Capture

OTP-verified enquiry forms improved lead quality and lifted the lead-to-store-visit conversion ratio.

Results

▲

+24%

Leads

▼

−16%

CPL

▲

4.9

ROAS

Frequently Asked Questions

From strategy to execution, here is everything you need to know about our services, how engagements work, and what makes IMARC Amplify the growth partner businesses keep coming back to.

What makes IMARC Amplify different from other digital marketing agencies?

IMARC Amplify operates at the intersection of strategy and execution. We bring genuine sector intelligence, full-funnel digital capabilities, and a performance-first mindset to every engagement, so clients get more than a vendor. They get a growth partner built around measurable results.

Do you work with businesses outside India?

Yes. IMARC Amplify operates across both domestic and international markets, bringing the same depth of research-backed strategy and full-spectrum digital execution to businesses across geographies and industries worldwide.

What services does IMARC Amplify offer?

We offer a comprehensive suite of digital marketing services including performance marketing, B2B lead generation, account-based marketing (ABM), SEO, content marketing, LinkedIn marketing, programmatic advertising, influencer marketing, SEM, marketing automation, video marketing, mobile app marketing, online reputation management, and social media management.

Who are your typical clients?

We work with a diverse range of clients including startups, D2C brands, enterprises, manufacturers, technology firms, fintech companies, edtech platforms, and service businesses — across both B2B and B2C segments in domestic and international markets.

How does IMARC Amplify approach a new client engagement?

Every engagement begins with a deep understanding of your business objectives, target audience, competitive landscape, and growth goals. We then build a customized, integrated marketing strategy designed to deliver measurable outcomes and execute it with precision, creativity, and full performance accountability.

How do you measure and report campaign performance?

We are firmly performance driven. Every campaign is tracked against clearly defined KPIs aligned to your business goals, whether that's leads generated, cost per acquisition, return on ad spend, organic traffic growth, or brand visibility metrics. Clients receive regular, transparent performance reports throughout the engagement.

Can IMARC Amplify help with both brand building and performance marketing simultaneously?

Absolutely. In fact, the most effective marketing programs combine both. IMARC Amplify is built to deliver full-funnel marketing, from top-of-funnel brand awareness and content to mid-funnel engagement and bottom-funnel performance campaigns, ensuring your brand grows in visibility and revenue at the same time.

What is the difference between B2B and B2C digital marketing, and do you handle both?

B2B marketing targets businesses and decision-makers through channels like LinkedIn, ABM, and content marketing, with longer sales cycles and relationship-driven strategies. B2C marketing focuses on consumer audiences through social media, influencer campaigns, and performance ads. IMARC Amplify is fully equipped to handle both with equal depth and expertise.

Do you provide digital marketing services for startups and early-stage businesses?

Yes. We work with businesses at every stage of growth — from early-stage startups building their first digital presence to established enterprises scaling into new markets. For startups, we offer focused, high-impact service packages designed to maximize visibility, generate early traction, and build a strong foundation for sustainable growth.

Can IMARC Amplify manage my entire digital marketing function as an outsourced partner?

Yes. Many of our clients engage us as a fully outsourced marketing team — covering strategy, execution, creative, analytics, and reporting across all channels. This model gives businesses access to a full team of specialists at a fraction of the cost of building an equivalent in-house department.

Brands That Trust Us

We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.

Let's Talk Growth

Ready to amplify your brand's impact? Whether you need a full-scale marketing strategy or a specific digital solution, connect with our team and let's get to work.

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