31% Increase in Qualified Leads for a Leading Intimate Apparel Manufacturer

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Case Study - B2B SEO

At a glance

IndustryApparel Manufacturing · B2B
ProductsIntimate apparel, lingerie
Focus marketsGlobal & domestic
EngagementB2B SEO

Overview

A leading manufacturer and exporter of intimate apparel and lingerie, supplying global and domestic brands with design, development, and manufacturing capabilities. Its design expertise and compliance-driven manufacturing capabilities have made it a trusted production partner for global apparel brands.

Objectives

The manufacturer sought to strengthen its inbound B2B pipeline by improving organic visibility among brands and buyers searching for intimate-apparel manufacturing partners, while raising lead quality and RFQ conversion. The key objectives were to:

Strengthen the inbound B2B enquiry pipeline
Improve organic visibility among brands and buyers
Raise the quality of incoming leads
Increase RFQ-to-conversion rates

Key Strategies Implemented

Commercial Keyword Targeting

We focused on sourcing and manufacturing-intent keywords used by apparel brands and procurement teams, capturing buyers actively seeking a production partner.

Capability-Led Content

Content highlighting design, development, compliance, and manufacturing strengths was built to establish credibility and authority with prospective B2B buyers.

Technical & On-Page SEO

Site performance, structure, and indexation were optimised, with schema and internal linking improvements to surface key capability pages in search.

RFQ Conversion Optimisation

Enquiry and RFQ flows were refined with clearer CTAs and qualification fields to increase the share of visitors becoming sales-ready leads.

Results

▲

+31%

Qualified Leads

▼

−19%

Cost per Lead

Frequently Asked Questions

From strategy to execution, here is everything you need to know about our services, how engagements work, and what makes IMARC Amplify the growth partner businesses keep coming back to.

What makes IMARC Amplify different from other digital marketing agencies?

IMARC Amplify operates at the intersection of strategy and execution. We bring genuine sector intelligence, full-funnel digital capabilities, and a performance-first mindset to every engagement, so clients get more than a vendor. They get a growth partner built around measurable results.

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Yes. IMARC Amplify operates across both domestic and international markets, bringing the same depth of research-backed strategy and full-spectrum digital execution to businesses across geographies and industries worldwide.

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We offer a comprehensive suite of digital marketing services including performance marketing, B2B lead generation, account-based marketing (ABM), SEO, content marketing, LinkedIn marketing, programmatic advertising, influencer marketing, SEM, marketing automation, video marketing, mobile app marketing, online reputation management, and social media management.

Who are your typical clients?

We work with a diverse range of clients including startups, D2C brands, enterprises, manufacturers, technology firms, fintech companies, edtech platforms, and service businesses — across both B2B and B2C segments in domestic and international markets.

How does IMARC Amplify approach a new client engagement?

Every engagement begins with a deep understanding of your business objectives, target audience, competitive landscape, and growth goals. We then build a customized, integrated marketing strategy designed to deliver measurable outcomes and execute it with precision, creativity, and full performance accountability.

How do you measure and report campaign performance?

We are firmly performance driven. Every campaign is tracked against clearly defined KPIs aligned to your business goals, whether that's leads generated, cost per acquisition, return on ad spend, organic traffic growth, or brand visibility metrics. Clients receive regular, transparent performance reports throughout the engagement.

Can IMARC Amplify help with both brand building and performance marketing simultaneously?

Absolutely. In fact, the most effective marketing programs combine both. IMARC Amplify is built to deliver full-funnel marketing, from top-of-funnel brand awareness and content to mid-funnel engagement and bottom-funnel performance campaigns, ensuring your brand grows in visibility and revenue at the same time.

What is the difference between B2B and B2C digital marketing, and do you handle both?

B2B marketing targets businesses and decision-makers through channels like LinkedIn, ABM, and content marketing, with longer sales cycles and relationship-driven strategies. B2C marketing focuses on consumer audiences through social media, influencer campaigns, and performance ads. IMARC Amplify is fully equipped to handle both with equal depth and expertise.

Do you provide digital marketing services for startups and early-stage businesses?

Yes. We work with businesses at every stage of growth — from early-stage startups building their first digital presence to established enterprises scaling into new markets. For startups, we offer focused, high-impact service packages designed to maximize visibility, generate early traction, and build a strong foundation for sustainable growth.

Can IMARC Amplify manage my entire digital marketing function as an outsourced partner?

Yes. Many of our clients engage us as a fully outsourced marketing team — covering strategy, execution, creative, analytics, and reporting across all channels. This model gives businesses access to a full team of specialists at a fraction of the cost of building an equivalent in-house department.

Brands That Trust Us

We partner with businesses that expect more from their marketing than visibility and impressions. Across B2B and B2C, domestic and international, our clients choose IMARC Amplify because we connect marketing intelligence to outcomes that genuinely move their business forward.

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